In recent times, event management as a career option has
seen a mammoth development. The entire process of event management begins with
generating an idea to manage any type of social activity to executing the idea
without a hitch. With increase in work pressure and also the need to satisfy
social commitments, people are finding it difficult to strike a balance between
their social and professional life.Event management companies are cropping up all over the city to bridge this gap. Earlier, event management companies were restricted to only party planning and catered to the social butterflies with organizing fiscal events. Though the scope for creativity was abundant, the scope was growth was restricted. But, the scene changed a decade ago. Event management companies broke away from the clichéd “party-planner-image” and became corporate communicators.
Now, event management companies form the vital bridge
between the corporate and the consumer. These go-betweens are amazing marketers
with a knack for communicating and conveying. Though “event” organizing still
remains the call for the day, the event itself has undergone a major makeover.
Corporate companies utilize parties, press conferences, product launches and
many more such events to portray an image to the public. It is the job of the
event management company to develop an idea that would bring out this image in
a subtle way. From the design of the party to the actual event itself, event
managers pay attention to every detail. All the while, the desired image is meted
out without being obvious.
Event Managers may also be involved in more than just event
hosting. They can often be the master minds behind brand building, marketing
communications, and communicating strategy. The event manager and his team are
responsible for creating the desired impact on the end consumer by use of
strategic conversations and portrayal of the right image under the allocated
budget.
But, off late, event management companies are also being
actively sought to conduct environmental and social events that aim towards
causes. This process is also called event greening. Here, event management
companies ensure that the message is communicated to a wide audience and also
ensure that maximum participation is guaranteed in an organized fashion. From
being just plain party poppers to becoming social and corporate ladders, event
management companies have come a long way and will continue being the bridge
between social and corporate worlds.
